Case study
The Goat Life
Official movie website of Aadujeevitham (The Goat Life) 2024 movie, launched by A. R. Rahman and director Blessy.
As Blessy described it, the site exists to showcase the cast and crew’s effort behind Aadujeevitham, with lighting that shifts based on the visitor’s local time. It reached 88k+ visits in week one and ramped to ~145k following the film release.
thegoatlifefilm.comLaunch video
Media & press release
Selected coverage that references the official site and campaign, useful for launch context and credibility.
- The Hindu A. R. Rahman launches Aadujeevitham website
- Times of India Director Blessy on Aadujeevitham website launch
- Indian Express A. R. Rahman, Prithviraj, and the film’s digital footprint
- Wikipedia The Goat Life marketing and official website
- Mathrubhumi Aadujeevitham website launch coverage
- Manorama Online Aadujeevitham website opening
- Manorama Online Immersive website experience (earlier coverage)
Summary
- Director Blessy wanted a canonical website that showcases the cast and crew’s work. I came up with a time-based lighting concept to embrace the desert as a character in the film, pitched it to the team, and shipped it.
- The site saw 88k+ visits in the first week after launch and ramped to ~145k following the film release.
- Marketing could update content independently using Decap CMS, without blocking engineering.
- Built with Astro for a fast-loading, performance-first static site.
Behind the scenes
A short behind-the-scenes clip from the campaign rollout and launch moment.
Stack & tools
Built with a static-first Astro core, typed TypeScript where it mattered, Decap CMS for editorial control, and Framer Motion for UI motion.
- Astro
- TypeScript
- Decap CMS
- Framer Motion