SANJAYRAJESH
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Case study

The Goat Life

Aadujeevitham — official movie website

Web Engineer 2023–2024

Official campaign surface for one of Malayalam cinema’s most anticipated releases — engineered for clarity, atmosphere, and speed. The short captures the rollout alongside the physical launch and talent presence.

Visit live site

Launch video

Project overview

  • Film — Aadujeevitham / The Goat Life (epic survival drama; major theatrical and festival presence).
  • Surface — Single canonical marketing site: story, cast, trailers, and campaign beats in one cohesive experience.
  • Launch — Rolled out as part of a coordinated global push, with coverage across national and regional outlets.

Stack & tools

Built with a static-first Astro core, typed TypeScript where it mattered, Decap CMS for editorial control, and Framer Motion for UI motion.

  • Astro
  • TypeScript
  • Decap CMS
  • Framer Motion

What I worked on

I owned all website-related engineering for this project: from architecture and implementation through polish, CMS wiring, and handoff for launch.

  • End-to-end web engineering for the official film site — structure, interactions, performance, and launch readiness alongside the campaign team.
  • A day/night experience driven by the visitor’s local time, with motion and layout tuned for a cinematic first impression on desktop and mobile.
  • Content workflow with Decap CMS so marketing could iterate copy and assets without blocking engineering for every small change.
  • Shipping a fast, accessible baseline: semantic markup, careful image and animation choices, and a calm visual language that matched the film’s scale.

Media & press

Selected coverage referencing the official site and campaign — useful for launch context and credibility.

Reserved for additional stills, motion captures, and launch assets — easy to extend as the case study grows.